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3 Marketing Tactics from the Past That Still Work for Online Businesses Today

There are many marketing tactics you can take advantage of to boost your online businesses. Those tactics from the past are still relevant today, and you’re about to learn about the ones you should still be using. Companies are still using tried and tested strategies to get ahead of the game. But you have to know about which ones actually work.

See Also: The 2016 Marketers Toolkit

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The Power of the Freebie

The free gift is still as strong as ever before. Everyone loves something for nothing, and it’s harder than ever before to get something for nothing. The freebie can be given out at any point in your sales funnel. You might even want to give something out at multiple points.

Some of the options open to you include eBooks, white papers, and free consultations.

Give Before You Get

The principle of giving something out for free is all about giving before you get something back. It’s going to separate you from the crowd because you’re demonstrating how much you care about your customers. And your customers know that you’re not expecting anything in return, so it also helps to build trust.

Indulge in Email Marketing

Email marketing has been going strong throughout the whole century. Read up about email marketing and there are still so many people claiming that email marketing is on its way out and it’s about to die. Yet studies state it’s one of the most effective ways of reaching your target market.

Why?

Everyone is still using email.

Building Your List is One of the Best Things You Can Do

Building up your list of email addresses should be one of your biggest priorities in the early days of your business. This list is something entirely under your control. If you’re selling on Amazon, eBay, or anywhere else you have no control over that platform. Amazon could ban you tomorrow, thus you’ll lose access to your regular customers.

An email list allows you to get around that.

Getting Started with Email Marketing 

Setup an email chain using platforms like Mailchimp. This will allow you to manage your email list in real-time. Send out an email whenever you have some interesting news and respond to emails promptly. Email marketing is a great way of giving new releases a boost and improving your relationships with customers.

Issuing Coupons

Coupons used to be something people cut out of magazines and took to a land-based store. They’re just as useful today as they were thirty years ago. The difference is coupons are found online. Just enter the discount code when you get to the purchasing screen and get your price cut.

You can use them to bring people to your business.

Why Coupons Continue to Work

It’s all about feeling special. There’s no better feeling than making a big saving because you found a discount code. It goes beyond an ordinary purchase because when people feel good after making a purchase they’re going to remember that company months down the line.

It’s a powerful effect you can take advantage of.

Daily Deals Sites Are Actually Growing

Another reason why this strategy works is because daily deals sites, which house thousands of discount codes, are still growing. Sites like Groupon are valued at huge amounts. This goes to show couponing remains one of the most popular ways of promoting your business.

Old Strategies You Should Get Rid Of

These three marketing strategies can set your business on fire. But there are those old school marketing tactics that need to be confined to history. This section is going to go into some of the strategies still in use that deliver little to zero return on your investment.

Cold Calling

Less than 2% of cold calls actually lead to a purchase. Most people won’t answer calls from strangers, and those that do rarely actually buy. Cold calling is not worth the investment in manpower and personnel. You can direct your resources to better places.

Sending Out Leaflets

It’s true that leaflets can be used to raise awareness, but most people tend to throw them in the trash. Your best option is to opt for newsletters and blogs because the information gets there faster, plus it’s a more cost-effective method of reaching people.

Banner Ads

Websites will still use advertising to boost their revenues, but it’s decreasing in popularity. Banner blindness is rampant, which means people naturally filter out ads. Furthermore, most Internet users are now using ad blockers, so they’ll never see it anyway.

See Also: 8 Tips for Content Marketing Success

Conclusion – Blending Old with New 

These old school strategies should be blended with the new strategies available today. Blending the old with the new is a great way of firing up your marketing strategy and bringing in more customers. Keep testing and keep getting results.

How are you going to use these marketing tactics to boost your business today?

Image Credits: Pixabay, Pixabay

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No PR budget? No problem. Creating and Executing a Killer PR Strategy

PR is an essential part of your business. It’s also one of the most expensive parts of your business, which can make operating on a shoestring budget seem impossible. This guide is going to introduce you to how to create and execute a killer PR strategy.

See Also: The Bulletproof Guide to Making One Article Work 5xs Harder

No PR budget? No problem. Creating and Executing a Killer PR Strategy

It’s All in the Research

Research is everything when it comes to your PR strategy. You need to research everything from media outlets to social media networks to even your own company. Research will tell you what buttons you need to press and what your audience is going to respond to. This should be the start of every PR strategy, and it shouldn’t cost you anything more than an investment of time.

Why Research Yourself?

It might seem silly to research yourself, but this is more important than you think. You need to know your business and your brand better than anyone else. Your PR team should know the ins and outs of your products and services.

This will help them create a campaign that people are going to respond to. There’s nothing more embarrassing than when the PR team gets something wrong about your company.

Where Will You Send Your Stories?

Once you’re sure that you understand the ins and outs of your company, it’s time to take a look at the media channels open to your niche and market. You’ll be browsing the web and viewing the content on all the main media outlets. The question you have to answer is: Is my content/company relevant to this website?

Keep track of your notes and refer back to them later.

Begin Planning Your Approach

At this point, you’ve spent nothing other than time. There’s no need to outsource any of this work to expensive freelancers. The next step is to plan your next campaign. Your PR campaign map is the overview of what your company wants to achieve and how it’s perceived by the general public.

Make sure you detail your final destination.

Try Out a Template

Take a look at some of the PR templates available online. There are plenty of campaign templates you can take advantage of. These templates will help you to bring some order to your campaign. When a campaign gets out of control is when money starts being thrown away.

Creating Killer Press Materials

Now that you have the material and an idea of what you want to achieve, it’s time to start thinking about creating the tools that are going to send the press wild. This part of the process is all about creating press releases, media kits, and pitch emails. What you use will depend on what you want to achieve.

What Do You Want to Do?

The tools you use will revolve around your goals. For example, you might want to land more mentions of your company in the media. For this, you would create a media kit with information on the company, the founders, and the staff. This is all about answering the question: What makes your company interesting?

Make sure your media kit is no more than between five and ten pages long. Journalists and editors just want you to get to the point.

How Should You Write Pitch Emails?

A good portion of your PR time will be spent pitching to publications. The key here is to never use a template. Create completely customized content for every publication you pitch to. Figure out the angle of your pitch and make sure it fits in with the vision of whatever you’re pitching to.

Scoring a Great Execution

The hardest part of any PR strategy is to execute. So far you shouldn’t have spent anything more than a minimal amount of money. You can do all this in-house. The execution part is where you might want to start investing in automation software and outside research, but it’s far from necessary.

Timing is Everything

The timing is what will determine whether your PR strategy succeeds or not. The best time to send out any press release or pitch email is to do it during the night or during the morning. This will guarantee that your email hits the very top of your target’s inbox.

Send it at the wrong time and it will fall to the bottom, which could mean you don’t receive a reply for weeks.

What’s the Best Way to Save Money on PR?

Your biggest investment will be time. The various press materials you come up with come with a one-time cost. Everything else is about time. With the right targeting, you can make the most of this time. It all goes back to doing your research and making sure you’re hitting the right people.

What do you think is the best way to execute a killer PR strategy on a small budget?

See Also: 6 Key Metrics to Drive Social Content Strategy

Image courtesy of patpitchaya at FreeDigitalPhotos.net

 

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What You Can Learn from Pokémon Go – Creating Buzz and Virality

Pokémon Go has completely taken over the world of apps. It boasts a higher daily usage time than Facebook, and it’s already achieved close to 100 million downloads. And it hasn’t even been released in more than 30 countries yet. There are still some big markets to hit, and there’s a lot for businesses to learn from the way Pokémon Go has created a buzz and gone viral.

See Also: How to Create Buzz for Your Content

What You Can Learn from Pokémon Go – Creating Buzz and Virality

All About the Right Place and the Right Time

Viral trends only go viral when they’re in the right place at the right time. Everything has to align in the right way in order for something to happen. If you’re selling a product that appeals to a certain demographic you need to be marketing at the right time.

For example, if you’re marketing Christmas items it makes no sense to try to promote them in July. You need to wait until people are starting to buy Christmas items.

How Pokémon Go Did It

One of the most valuable marketing lessons Pokémon Go showed us was that even a few days out can lead to radically different results. Nintendo got Pokémon Go perfectly by releasing the app just after school had finished in a number of countries.

And it appears that’s part of the reason why they’ve opted for a staggered release. They’re waiting for the right time.

Make Your Product Appeal to a Sense of Urgency

The whole point of making any product a success is to make people feel like they have to have that product now. There are lots of ways this can be done, including scarcity and peer pressure. You have to think about which category your product falls into.

Appeal to a sense of urgency and make people desire what you’re selling. That’s how to make something go viral.

How Pokémon Go Did It

For Pokémon Go, it was all about appealing to nostalgia. Many of the players grew up with Pokémon and they were excited to see it back again. Pokémon Go also appealed to a sense of urgency via peer pressure. They also made it easy for people to pick up because they didn’t need any special equipment. They only needed a smartphone.

Use Your Existing Brand to Boost New Releases

Starting from the very bottom is always tough. Use your existing brand to give you a better chance of success. Create a strong social media presence and leverage that brand for all future releases. Using existing customers to launch your product off the ground is the key.

How Pokémon Go Did It

Pokémon Go comes from a brand that has been established over close to twenty years. Its image has remained consistent and it has interested a couple of generations of young people. The difference is they’ve tapped into new technology to bring that same image to a new group of people.

They’ve also leveraged existing followers to succeed. Building on that existing brand has been the key to their success.

Provide a Reason to Stay

Once you’ve hooked your customers you need to get them to stay. Provide them with some rewards and incentives to stay. Think about how you’re going to upsell your customers. Plan this ahead of time so you can better promote these incentives. Customers will often stick around just because you’ve offered something extra. It’s all about added value.

How Pokémon Go Did It

Pokémon Go hasn’t necessarily done this yet, but they have all the pieces in place to do that in future. They purposely held back the rarest Pokémon from their initial release. It’s expected that these will be released as part of a future update, which will keep players coming back time and time again.

Games have expansions. Ordinary businesses have upselling.

Keep Things Simple

In the endless battle to get an edge on your competitors, it can be tempting to make things extremely complex. This is where companies start to make mistakes. Simplicity will always win the day if you allow a fantastic product to shine through. Keeping your product and acquiring your product simple will enable you to appeal to your target market.

Why Complexity Isn’t Helpful

The fact is that people don’t want to have to spend a long time figuring out how to work something. Even if you provide them with instructions the chances are they’ll just shift to a competitor. The business world is too competitive for you to get away with this these days.

How Pokémon Go Did It

Pokémon Go is simplicity itself. All you have to do is go to your respective app store and click the ‘Download’ button. The app will be installed and step-by-step instructions within the app will show you how to get started. There’s nothing more complex than that.

See Also: Which Social Media Platforms Should You Use for Business

Conclusion

There’s a lot to learn from Pokémon Go. Adopt the principles of the app’s success and you can apply the same buzz-generating methods to your company.

Image Credit – Pixabay 

 

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The 2016 Marketer’s Toolkit

Marketing in 2016 is about your ability to automate and to get things done faster. For your toolkit, you need to gather together a number of key tools. This guide is going to show you what those main tools are, which also apply to any business niche.

See Also: 8 Tips for Content Marketing Success

Marketer's Toolkit

Kuia

For your website, you have to get more traffic from it and steadily build up your email list. This tool allows you to do that through its suite of marketing tools. It has everything you need to start growing your online business to heights previously unheard of.

Simple Tools

Kuia comes with a range of simple tools from share buttons to lightboxes. You can even add a bar to your website that offers a custom welcome message based on where that person comes from. This growth machine can apply to practically any type of website.

Customer.io

To continue to grow your company you have to be able to stay in touch with the people who matter most. Customer.io is one tool that can help you to personalize your conversations.

Automation at its Best

Customer.io will aid you in sending automatic emails based on what visitors do on your site. It’s essentially about analyzing the behavior of these customers so you can easily meet their needs. It tracks everything from which pages they click on to whether they add something to their shopping cart.

This is the ultimate way to provide a tailored experience.

Narrow

You can’t spend all the day on social media just to promote your brand. There’s a risk that sacrificing your marketing efforts in other areas will damage your potential right now. But automating everything will enable you to better get through the day. You can engage with your customers, favorite their Twitter updates, and describe what customers you want.

Why Narrow is So Essential

Narrow can do all this, but in terms of your marketing toolkit this is going to save you a ton of time and effort. The main advantage of tools like this is that it can allow you to concentrate on the tasks that matter most. Marketing automation in general is a blessing.

JustReachOut

You need to take advantage of the press if you’re going to get noticed. JustReachOut is a tool that will help you to get genuine reporters interested in the latest developments hitting your company. Just enter a keyword that describes your product and this tool will look through the Internet to find reporters to cover you.

How Does it Work?

It uses advanced analytics strategies to come up with reporters who have covered similar stories before. It will then grab the contact information of those journalists so you can contact them yourself. There are even features that will help you to craft your pitches to get them just right.

Notify

After you start to get mentions in traditional media, you need to know when they go live. Notify is a simple tool that will tell you exactly when they go live. That will tell you when it’s time to start launching your own promotional campaign. It’s important that you know how to ride the wave.

Videolean

These days one of the most expensive marketing mistakes you can make is to not invest in video. Good videos are hard to make, but having no videos is the worst sin you can commit. You absolutely have to have Videolean in your marketing toolbox if you’re going to get ahead of your competitors.

What Does it Do?

Videolean is a tool that makes it easy to put together marketing videos in a short space of time. Just pick a video template and customize the design of it. Add content like infographics and explainer clips to create your production. This is a video editor and a video publishing platform all in one.

Forget about ever spending thousands of dollars on Sony Vegas again!

Colibri IO

Engaging with your customers is what will define your business. The best companies are always talking to their customers. They are spreading around their brands and making sure that people know who they are. Colibri IO will help you to find which conversations you should participate in.

How it Does It

Colibri IO will help you to find conversations just from a few keywords. It will bring up lots of active conversations on blogs and social media. You can choose whether to enter into that conversation. Set your own parameters and decide whether a conversation is perfect for you or not.

Conclusion

These seven tools are perfect for any marketing tool kit. They will help you cover all the basis of getting your name out into the open and engaging with your customers. Failing to make the most of these tools will allow your competitors to get ahead this year.

See Also: 5 Chrome Plugins to Make Marketing Easier

Image Credit: Pixabay, Pixabay 

 

 

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